Erfan Loghmani

I am a fourth-year Quantitative Marketing Ph.D. student at the University of Washington's Foster School of Business. My research focuses on developing novel methods to improve and understand the effects of marketing activities, with applications in online platforms and the healthcare domain. By adapting and enhancing methodologies from causal inference, adaptive experimentation, and language models, I aim to provide policymakers and platform designers with more effective tools.

TOPS Presentation

TOPS Presentation

Last week I had the opportunity to present our work, "Investigating the Impact of Advertising on Smoking Cessation: The Role of Direct-to-Consumer Prescription Drug Advertising," co-authored with Ali Goli, at the Tobacco Online Policy Seminar (TOPS). It was a great experience engaging with a multidisciplinary audience and discussing …

From Frustration to Fast: Using Ray for Parallel Computing on a Single Machine or a Cluster

If you're someone who works with data and runs computationally-intensive tasks, you know that multiprocessing can be a game changer. It can speed up your work significantly and save you precious time. I previously used the multiprocessing Python package for running my jobs concurrently, but that didn’t always go …

Let's be more human than a chatbot

I want to start this blog post by encouraging you to read this Reddit post.

This made me shed a tear
ME: tell me something nice before i go to sleep, nobody spoke to me or even told me a good night
CHATGPT: You are a unique and valuable person …

Being Frequentist? A Friendship Case

You text a friend that you haven't seen for a long time. She/He replies, but not in a friendly manner, maybe just replying short answers like "I'm fine," "It's OK,"... After a week, you try again with the hope that you could schedule a phone/video call. She/He …

Don't Repeat Yourself

You may have heard about the DRY principle in coding & software design. It says that by using function definitions and OOP concepts you can avoid repeating the code. But I'm not going to write about the DRY principle this way; I found it somewhere else in my life.

Last week …

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