Research

Job Market Paper

Reward Modeling for Business Objectives: Navigating the Bias-Variance Tradeoff between Observational and Experimental Data

Erfan Loghmani

Job Market Paper

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Publications

Investigating the Impact of Advertising on Smoking Cessation: The Role of DTC Prescription Drug Advertising

Erfan Loghmani and Ali Goli

Marketing Science, 2025

DOI TOPS presentation

Aligning Language Models with Observational Data: Opportunities and Risks from a Causal Perspective

Erfan Loghmani

NeurIPS 2025 Workshop on CauScien: Uncovering Causality in Science

arXiv OpenReview Project Blog post

Effective Adaptive Exploration of Prices and Promotions in Choice-Based Demand Models

Lalit Jain, Zhaoqi Li, Erfan Loghmani, Blake Mason, and Hema Yoganarasimhan

Marketing Science, 2024

DOI

TGB 2.0: A Benchmark for Learning on Temporal Knowledge Graphs and Heterogeneous Graphs

Julia Gastinger, Shenyang Huang, Mikhail Galkin, Erfan Loghmani, Ali Parviz, Farimah Poursafaei, Jacob Danovitch, Emanuele Rossi, Ioannis Koutis, Heiner Stuckenschmidt, Reihaneh Rabbany, and Guillaume Rabusseau

NeurIPS 2024 Datasets and Benchmarks Track

arXiv

Effect of Choosing Loss Function when Using T-batching for Representation Learning on Dynamic Networks

Erfan Loghmani and MohammadAmin Fazli

Information Sciences, 2025

DOI

RPS: Portfolio Asset Selection using Graph based Representation Learning

MohammadAmin Fazli, Parsa Alian, Ali Owfi, and Erfan Loghmani

Intelligent Systems with Applications, 2024

DOI

Working Papers

Understanding Substitution in Mobile Phone Usage: Evidence from Behavior Sequence Modeling

Erfan Loghmani, Ali Goli, and Dinara Akchurina

Work in Progress